Omni Realty has seen a 10x increase in leads

• Improve their existing website by adding on in-depth, relevant content regarding the services they provide and the areas they service
• Implement technical updates to their website, including local schema
• Fix local citations to ensure NAP consistency
• Optimize Omni Realty’s Google+/Google My Business listing.
• Add on quality content on a monthly basis through the form of blog posts
• Launch a massive link building campaign through outreach to local businesses, local bloggers, industry relevant bloggers.
• Large guest posting campaign to create contextual links
• Improve Omni Realty’s online reviews (a key ranking factor)

On-Site Optimization

• We focused on pages that search engines already preferred (ranking between 1-35) and improved the on-site optimization, quality of content, and the length of content.
• We added schema markup, which the site was previously missing
• We fixed URL cannibalization, Duplicate Title Tags, Missing Title Tags,
• We corrected the HTML Structure of the website
• Added on relevant content that we could use to acquire links and increase the topical relevance of their website
• Created silo structures to improve the flow of link equity
• We rewrote existing service pages due to duplicate content issues

Off-Site Optimization

• Created social media properties and web 2.0 properties
• Fixed existing citations and added Omni Realty into directories where they weren’t previously listed
• Built local citations in city specific directories
• They needed links – so we targeted real estate bloggers, local businesses, real estate websites, local bloggers with a number of value propositions:
  1. Guest Posts
  2. Sponsored Post
  3. Link Roundups
  4. Resource Page Inclusions