Facebook Advertising for Property Managers

Facebook Advertising for Property Managers

Why Use Facebook Ads to Grow Your Property Management Company?

Almost all internet users do two sure things; they use search engines and they go on Facebook. As a property management company using the internet to advertise and grow, one of your biggest challenges is to determine where your target market hangs out online and how to funnel them to your business. The truth is that 80% of all internet users spend time on Facebook. Your target market is spending time there. The challenge is getting them from Facebook to your website. Sit down with one of our professional Facebook Ads Specialists today to find out how we can help you drive more leads from the largest social media platform.

Let’s Talk AboutThe Benefits of Facebook Ads

Let’s Talk About The Benefits of Facebook Ads

Benefits of Facebook Ads

Reach Your Target Market Where They Hangout

80% of all internet users are on Facebook. It has 1.85 billion users. Most check their Facebook multiple times per day. The most important benefit of Facebook Advertising is that your customers are on it daily. Now that you know where they are, you need to lead them to your business.

Most Targeted Form of Advertising

Facebook knows everything about you and everyone else. It’s up to you to capitalize on this to reach your target market. Facebook gives you the ability to reach your exact audience. You can advertise to people by age, interests, behavior and location. Facebook allows you to target people based on who they are and what they do.

Relatively Cheap Form Of Advertising

One of Facebook Advertising’s biggest advantages is that it’s cheap. Really cheap. You can reach more people in your area for less. The opportunity to transform your business is right here. Reach more people for less.

Improves Local SEO Rankings

If you want to attract more business from Google Search, Facebook marketing will help. Improving your website’s traffic improves your local SEO rankings. More Traffic = More Authority = Better Local Rankings. Overall, your company will get more online exposure and engagement. Key factors Google considers.

Lowers Your Client Acquisition Cost

Not only can we reach your target audience for less but we can also retarget people that have already come in contact with your company website or advertisements. If you’re using Google Adwords or SEO to drive in more targeted business, you can now retarget them on Facebook for a fraction of the price.

Increases Brand Awareness

Facebook Ads is an excellent advertising method to increase your company’s brand awareness. By creating relevant ads and targeting real estate investors in your city, your brand will gain a ton of additional exposure.

How Our Facebook Ads Services Work

Step 1: Understand Your Audience

While we specialize in property management marketing, we know that every city and company has its differences. For this reason, we need you to fill out a detailed questionnaire to understand exactly who we’re trying to target. This helps us out as a starting point in designing your ads and offers.

Step 2: Develop Your Ad Strategy and Conversion Funnel

Once we understand your audience, we’ll get started on creating the ad strategy that would be the best fit for your company. Depending on your website traffic and the content you have available, we’ll create an ad strategy tailored to your target market.

Step 3: Set up Facebook Ad Targeting

Using our knowledge of the industry and knowledge of your clientele we’ll set up Facebook Ads targeting.

Step 4: Start Running your Ads

We’ll run ads for 10 days bringing traffic to your website. Once we have data from the ads we’ve been running we’ll be able to retarget these visitors with additional ads, further educating the benefits of using your company.

Step 5: Set Up Your Retargeting Ads

Once your website is generating traffic, we’ll retarget your website’s traffic. Website visitors who are retargeted are 70% more likely to convert. In addition, retargeted customers are three times more likely to click on your Ad than people who haven’t interacted with your business before.

Step 6: Start Your Retargeting Window Stacking

When consumers see the same ad again and again they start to tune it out. This is referred to as ‘banner blindness’.  To make sure this doesn’t happen, we change the ads so that they visually appear different.

Step 7: We A/B Test Your Ads For You

The success of your Facebook Advertising campaign lies in how well you analyze your data. We launch multiple versions of your ads and measure which versions produce the best results.  This process is known as ‘A/B Testing’.

Step 8: Double Down on Effective Ads

Facebook rewards good marketers. Their platform is a machine learning system which you can benefit from. As time progresses, we’ll learn which ads and ad targeting are producing the best results for your property management company. Once we know this, we double down on the ads that are producing results and turn off the ads that aren’t producing as high of a return on ad spend.

Frequently Asked Questions

How long will it take to see results?

With our Facebook Advertising Services, it’s likely you’ll begin to see results instantly, however the best results occur once we have data on your campaign. Typically, we recommend you give us 3 months to show you our best results. This gives us enough time to gain valuable insights from your campaign and optimize your ads and ad delivery to get the highest possible return on ad spend.

How Much Do Your Services Cost?

Our Facebook Advertising Services start at only $350/month. To put that into perspective, that’s only $87.50 per week, much cheaper than the cost of hiring a minimum wage employee. We also will recommend you spend $10 to $20 per day on the actual ad cost (paid to Facebook) to get the best results.

Do I Need To Sign Up For a Lengthy Contract?

We’ll never lock you into a long-term contract. We strongly believe that if we’re not providing your business value, you should be free to cancel your plan at any point in time. The success of a Facebook Advertising campaign lies in how well you can analyze the data once the ads are running.

How do you track my progress?

All of our campaigns are tracked on a monthly basis. We track, measure, and monitor your campaign using Facebook’s advertising platform. Ever month you’ll receive a monthly report detailing how many leads you received, your cost per lead, and other key performance indicators we determine at the beginning of your campaign.

What’s the benefit of hiring you to manage my campaign vs self-management?

When you hire us to manage your Facebook Advertising campaign, you’ll benefit from a professional who has learned how to manage campaigns and budgets that have already achieved results. We know how to optimize your ads for best results, which will pay for the cost of management many times over.

How long will it take to see results?

With our Facebook Advertising Services, it’s likely you’ll begin to see results instantly, however the best results occur once we have data on your campaign. Typically, we recommend you give us 3 months to show you our best results. This gives us enough time to gain valuable insights from your campaign and optimize your ads and ad delivery to get the highest possible return on ad spend.

How Much Do Your Services Cost?

Our Facebook Advertising Services start at only $350/month. To put that into perspective, that’s only $87.50 per week, much cheaper than the cost of hiring a minimum wage employee. We also will recommend you spend $10 to $20 per day on the actual ad cost (paid to Facebook) to get the best results.

Do I Need To Sign Up For a Lengthy Contract?

We’ll never lock you into a long-term contract. We strongly believe that if we’re not providing your business value, you should be free to cancel your plan at any point in time. The success of a Facebook Advertising campaign lies in how well you can analyze the data once the ads are running.

How do you track my progress?

All of our campaigns are tracked on a monthly basis. We track, measure, and monitor your campaign using Facebook’s advertising platform. Ever month you’ll receive a monthly report detailing how many leads you received, your cost per lead, and other key performance indicators we determine at the beginning of your campaign.

What’s the benefit of hiring you to manage my campaign vs self-management?

When you hire us to manage your Facebook Advertising campaign, you’ll benefit from a professional who has learned how to manage campaigns and budgets that have already achieved results. We know how to optimize your ads for best results, which will pay for the cost of management many times over.

"Simply put, Upkeep Media offers amazing service and follows through on their promises. I was a bit dubious at first but they've shown us consistently month after month that their skills and expertise are second to none. If you're interested in significantly improving the online presence of your business, there is no need to look anywhere else!"

– Brian Schambs, Schambs Property Management

"Stephen and the team are go-getters! Hungry and always willing to go the extra mile. SEO/Facebook services are great. Stick with them and they will take care of you like they are taking care of my company."

– Benjamin Maciel, Donna Farrow & Company

"Our company hired Upkeep Media to work on online marketing for my Property Management company in FL. I would highly recommend this company. They deliver results as expected and do not try to win your business with empty promises. My website has moved from the black abyss of the internet world to the top pages of google searches and my business has increased accordingly. Thank you for all your hard work and efforts. It is paying off for us."

– Karen Joyal, Advantage Properties