Search Engine Optimization for Property Managers

Search Engine Optimization for Property Managers

Why Use SEO Services For Your Property Management Company?

Search engine optimization (SEO) is more important now than ever. Studies show that 76% of local searches result in a phone call. By utilizing SEO for your property management company, you can take advantage of the thousands of people searching for your services every month. In other words, if your property management company captures more Google searches, you’ll get more customers.

Contact us today to find out why we’re the industry leaders in property management SEO.

Let’s Talk AboutThe Benefits of SEO

Let’s Talk About The Benefits of SEO

Benefits of SEO

Cost Effective

As a long term marketing strategy, SEO is the most cost-effective form of marketing. With SEO, the amount of traffic you can acquire to your property management website is endless. Whereas with paid ads, the more traffic you want, the more you need to pay.

Increase the value of your company

If , and when, the time comes to sell your property management company, having a website that is generating leads on its own is a valuable asset. You can use your website as a bargaining tool during negotiations with potential buyers.

Improved User Experience

A big part of an SEO campaign involves improving user experience on your website. Improved user experience makes it easier for your site’s visitors to find information on your website, which makes them more likely to contact your business.

Positions You As An Industry Expert

The beauty of SEO is that you’re reaching your target market when they’re faced with a problem. When someone searches Google for answers to their problem and your company is the solution, it immediately positions you as an industry expert.

Increased Brand Awareness

Ranking in the top positions in search engines result in a ton of impressions, which directly translates to more exposure for your business. In addition, being on the first page for keywords relevant to property management not only associates your brand with those keywords, it instills trust.

Increased Traffic

The organic listings in search engines receive 90% of clicks. The majority of search engine users skip over the paid ads section and head straight to the organic listings. By investing in SEO, you’ll gain more traffic to your website than the companies paying to show up for the exact same keywords.

How Our SEO Services Work

Step 1. Keyword Research + Analysis

Without effective keyword research your SEO campaign won’t reach its full potential. You may be thinking I know I want to show up for ‘[your city] + property management’ but what you may not realize is that long-tail keywords account for 70% of all web searches. So if you’re not optimizing your site for long tail keywords, you’re missing out on an enormous amount of leads.

Step 2. Technical Optimization

Google loves websites that are built according to their Webmaster Guidelines. We perform a full technical audit of your current website to find issues that are not in accordance with best practices. Afterwards, our team of experts will fix the issues for you.

Step 3. Website Quality Audit

We’ve built a proprietary audit that evaluates the content on your website in the same manner Google evaluates it. We’ll then implement changes to your website’s content that make it in accordance with Google’s guidelines.

Step 4: Content Creation

Content is the cornerstone of a great SEO campaign. Using the in depth keyword research we perform, we create content that’s focused on bringing targeted website traffic to your property management website. Our team will then optimize and post each article so that it meets Google’s guidelines.

Step 5: Link Building

Once we’ve fixed all technical issues and created quality content we begin a manual outreach process to acquire links from relevant websites. Without an effective link building campaign , your SEO efforts won’t reach their full potential.

Step 6: Monthly Reporting & Analysis

Every month we deliver a full report that details your keyword rankings, SERP visibility, work that was performed, and your website’s organic traffic. We’re transparent throughout the entire campaign and want to make sure you have access to the work we perform .

Frequently Asked Questions

Am I locked into a long-term contract?

We do not lock anyone into long term contracts. Our SEO services are month-by-month, however it is important to note that SEO is not an immediate ROI marketing strategy. It takes months to see the full effect of an SEO campaign. For this reason, we recommend SEO services only to companies that are focused on long term growth of their company.

How much do your SEO services cost?

Unfortunately, SEO campaigns are not a one-size fits all solution. Every market has its own unique SEO landscape. For example, ranking a website in New York City is much more competitive than ranking a website in Hickory, North Carolina. For this reason, you’ll need to contact us so we can assess your market and give you an accurate quote.

How do you track my progress?

If not already set up, we install Google Analytics and Search Console on your website. This allows us to track the amount of visitors to your website. Each month you’ll receive a report that details the traffic, keyword rankings, SERP visibility, and work that has been performed. You’ll be free to ask our team of experts questions regarding your campaign at the end of each month through a monthly phone call.

Do you use ‘Black Hat’ SEO tactics?

Absolutely not. All our SEO campaigns are in line with Google’s guidelines. We do not use any tactics to try and ‘game’ Google’s algorithm for short term gain.

What’s the advantage of hiring you to manage my campaign vs another SEO company?

Our company specializes in working in the property management industry. As a result, we have data from all our client campaigns in the industry regarding what is currently working in the SEO landscape. We also have a clear understanding regarding your company due to our specialization in property management. We know that you’re most likely more interested in owner leads rather than finding tenants to fill your properties. As a result, we’ve developed a proprietary strategy to achieve SEO results that bring in consistent owner leads.

Am I locked into a long-term contract?

We do not lock anyone into long term contracts. Our SEO services are month-by-month, however it is important to note that SEO is not an immediate ROI marketing strategy. It takes months to see the full effect of an SEO campaign. For this reason, we recommend SEO services only to companies that are focused on long term growth of their company.

How much do your SEO services cost?

Unfortunately, SEO campaigns are not a one-size fits all solution. Every market has its own unique SEO landscape. For example, ranking a website in New York City is much more competitive than ranking a website in Hickory, North Carolina. For this reason, you’ll need to contact us so we can assess your market and give you an accurate quote.

How do you track my progress?

If not already set up, we install Google Analytics and Search Console on your website. This allows us to track the amount of visitors to your website. Each month you’ll receive a report that details the traffic, keyword rankings, SERP visibility, and work that has been performed. You’ll be free to ask our team of experts questions regarding your campaign at the end of each month through a monthly phone call.

Do you use ‘Black Hat’ SEO tactics?

Absolutely not. All our SEO campaigns are in line with Google’s guidelines. We do not use any tactics to try and ‘game’ Google’s algorithm for short term gain.

What’s the advantage of hiring you to manage my campaign vs another SEO company?

Our company specializes in working in the property management industry. As a result, we have data from all our client campaigns in the industry regarding what is currently working in the SEO landscape. We also have a clear understanding regarding your company due to our specialization in property management. We know that you’re most likely more interested in owner leads rather than finding tenants to fill your properties. As a result, we’ve developed a proprietary strategy to achieve SEO results that bring in consistent owner leads.

"I started working with Upkeep media at the beginning of the year and I could not be more impressed with their services. They have exceeded my expectations and are a valuable resource for my business. The improvements to my website and google ranking have improved dramatically. I’m very pleased to be working with a great marketing partner!"

– Derek Dawson, Dawson Property Management

"Upkeep Media is great to work with. They have increased our web traffic through increasing Google ranking, which in turn has brought in more business for us. Our monthly update meetings are well presented accompanied by detailed documented reporting. You really get great personal service."

– Claire Fenton, Realty Management Associates

"Excellent at what they do! If you need your business to grow, this is the way to go! We have seen growth in 6 months with organic SEO practices!"

– Stacy Fredrickson, McGuire Property Management