195 New Doors Under Management [9 Months]


Real Property Group


Full-service property management company serving Columbia, Missouri

The Problem


Looking to Grow Their Business

Real Property Group had a goal of growing their business but were not getting the quantity of leads they needed to reach their goals.


Poor User Experience

Real Property Group's website was providing a poor user experience.

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Our Process

Website Redesign Followed by a Search Engine Optimization Campaign

Real Property Group's existing website was not converting at the rate it should be. As a result, we created a new website with lead magnets that entice rental owners to reach out. After recreating their website, we then launched an SEO campaign.

Real Property Group provides property management services as well as real estate services (buying/selling). Therefore, the focus of the SEO campaign was on targeting buyer intent keywords like 'Property Management Columbia, Mo' as well as investment related keywords.

The Results


Increase in Lead Flow

195 New Properties

Added in 9 Months


Increase in Organic Traffic

Organic Ranking Data

Organic Traffic Increase

What They Have to Say

The team at Upkeep has been tremendous is assisting our Real Estate company at dominating the online space. They're a group of talented and positive people who we really enjoy working with. They are solution oriented and have been consistently solving problems for us and enhancing our image. I would HIGHLY recommend them to anyone looking for these types of service.

Tyler Nielsen


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