Grew by 93 Doors [12 Months]


SGI Phoenix Property Management

Full-service property management company serving Phoenix Metro.

The Problem

Aggressive Growth Goals

SGI Phoenix was looking to aggressively grow their property management business in the Phoenix metro area.


Not Enough Lead Flow

In order to grow at the pace they wanted they did not have enough leads coming into their pipeline.

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Our Process


SGI Phoenix had a website built by a professional web design company. Their website was aesthetically pleasing but they were ready to start growing the business at a more aggressive pace but needed a partner to help them achieve their goals. That is when they reached out to us and set up a Growth Marketing Session. After analyzing their market, we put a marketing plan together to help them reach their goals.

SGI Property Management had a strong online foundation. They had a good website and strong online reputation but didn't have enough people finding them online. In order to help them reach their goal, we launched a lead generation strategy focused on search engine marketing. They had aggressive goals so we created a Paid Ads campaign as well as an SEO campaign.

Steps Taken:

  1. Optimized their website for the Phoenix metro market.
  2. Created and optimized content for their website targeting keywords that rental property owners in Phoenix Metro are regularly searching.
  3. Began an outreach campaign geared at generating quality backlinks to their website
  4. Developed landing pages specifically for their paid ads campaign
  5. Ran A/B tests to determine which landing page design performs best in their market.

The Results

400 Leads

In the Past 12 Months


Page 1 Rankings Increase [167 vs 82]


Average cost per lead from paid ads campaign

Net addition (Total Properties Start Of Year + Properties Added - Properties Lost = Net Addition For The Year) of 93 properties in 2022.

Organic Traffic Comparison

What They Have to Say

We hired UpKeep Media several months ago to assist us with SEO & PPC Campaigns in three different markets. I've worked with many marketing companies over the last decade, and it's very clear UpKeep Media is the best at what they do. Their overall performance, professionalism, knowledge, value, & responsiveness are second to none. In particular Stephen & Matthew have been exceptional to work with, and I can't recommend them highly enough.

Kyle Humphrey

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