200% Increase in Lead Flow by Month 10


T.E. Johnson & Sons


Full-service residential property management serving Winston-Salem, North Carolina.

The Problem


Looking to Grow Their Business

T.E. Johnson & Sons had a goal of growing their business but were not getting the quantity of leads they needed to reach their goals.


Poor User Experience

T.E. Johnson & Sons’ website was providing a poor user experience and had never successfully used their website to generate new business.

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Our Process

Website Redesign followed by a SEO Campaign

T.E. Johnson & Sons was well positioned to benefit from an SEO Campaign because they had been present in the local market for over 60 years but never focused on leveraging the internet to grow.

Their website provided poor user experience and did not follow Onsite and Technical SEO best practices.

We started by:

  • Redesigning their website so it provides great user experience and directs its messaging towards rental property owners and investors.
  • Restructuring their pages and built out topically related silos.
  • Fixing all Onsite and Technical SEO issues from the initial audit.

After redesigning their website (Phase 1), we launched their SEO Campaign to improve their online presence and drive more owners and investors to their website (Phase 2).

This includes creating regular content on their website so we can continue to rank their website for more and more keywords. We also focus on collaborating with other authoritative websites to build backlinks on an ongoing basis.

The Results


Lead Flow Increase


Page 1 Rankings Increase [52 vs. 10]


New Users Organic Traffic Increase [3265 vs. 847]

Organic Traffic

What They Have to Say

Alexander has been a wonderful resource in helping us achieve our goals in increasing our marketing and SEO. Their blogs and content have been wonderful and are tailored to suit our market and industry.

Phillip Johnson


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