Omni Realty has seen a 269% increase in organic traffic.

Services

SEO, Content Marketing

WE GET RESULTS

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Increase in Organic Traffic

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Increase in Leads

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# Keywords Ranking Page 1

We have been working with Upkeep Media for around 6 months now and the results are outstanding. Our organic traffic is up, and our website has never been busier. We are receiving 10 times the number of applicants compared to last year.

Alex
Bossman

CTO, Omni Realty

THE CLIENT

Omni Realty provides property management services in Memphis, Tennessee and surrounding areas.

THE PROBLEM

Prior to working with us, Omni Realty was receiving very few internet inquiries. They came to us looking to increase the amount of traffic and leads they received from the internet.

Prior to working with us, Omni Realty was not ranking on the first page of Google for any buyer intent keywords.

THE APPROACH

  • Improve their existing website by adding on in-depth, relevant content regarding the services they provide and the areas they service
  • Implement technical updates to their website, including local schema
  • Fix local citations to ensure NAP consistency
  • Optimize Omni Realty’s Google+/Google My Business listing.
  • Add on quality content on a monthly basis through the form of blog posts
  • Launch a massive link building campaign through outreach to local businesses, local bloggers, industry relevant bloggers.
  • Large guest posting campaign to create contextual links
  • Improve Omni Realty’s online reviews (a key ranking factor)

On-Site Optimization

  • We focused on pages that search engines already preferred (ranking between 1-35) and improved the on-site optimization, quality of content, and the length of content.
  • We added schema markup, which the site was previously missing
  • We fixed URL cannibalization, Duplicate Title Tags, Missing Title Tags,
  • We corrected the HTML Structure of the website
  • Added on relevant content that we could use to acquire links and increase the topical relevance of their website
  • Created silo structures to improve the flow of link equity
  • We rewrote existing service pages due to duplicate content issues

Off-Site Optimization

  • Created social media properties and web 2.0 properties
  • Fixed existing citations and added Omni Realty into directories where they weren’t previously listed
  • Built local citations in city specific directories
  • They needed links – so we targeted real estate bloggers, local businesses, real estate websites, local bloggers with a number of value propositions:
      • Guest Posts
      • Sponsored Posts
      • Link Roundups
      • Resource Page Inclusions

THE RESULTS

  • Within 90 days their website was ranking on the first page for multiple buyer intent keywords
  • 269.25% increase in organic traffic to their website in 6 months
  • Now receiving 10x the number of contact form submissions compared to the same period for the previous year.
  • Overall SERP Visibility (i.e total keywords ranking) is at an all-time high for Omni Realty.

Google Analytics

Keyword Visibility

Keyword Rankings