Why have a website for your real estate company if it doesn’t generate any clients? After all, the purpose of developing a real estate website is to promote your business online and generate more customers. I see too many real estate companies with a website that generates very little traffic and is almost impossible to find online. Here are 6 tricks you should implement to put your website to good use for your real estate company.

1. Make it easy to call you from your website

It should be as easy as possible for a visitor to give you a call while surfing your real estate website. Don’t hide your phone number in a footer in small writing.

Make your phone number as easy to find as possible.

This means including a click-to-call phone number listed multiple times on your website. Make sure it’s incredibly visible and simple. You don’t even want to make your customers have to click your contact page to access this information.

2. Blog often, Blog well, and capture your visitor contact information!

Where do customers come from?

Leads.

Where do leads come from?

Traffic.

How are you supposed to drive traffic to your real estate website from search engines if you have no content? Blogging is a requirement to gain traffic and leads from your website. By creating fresh and value-packed content it allows you to rank for more keywords, which drives more traffic to your real estate website. This will also provide you new content to share with your social media followers, which will drive additional traffic to your website.

Make sure you design each blog page with multiple ways to get in touch with your company. Include social share buttons, calls-to-action, a contact form, and a one-click call button on every blog post. Your goal is to make it as easy as possible for your traffic to give you their contact information so you can start to build a relationship. A free tool to start implementing lead magnets into your website is Hello Bar. Hello Bar will present you with multiple tools to help you engage with your traffic.

Real Estate Website

3. Respond to new leads quickly by text.

On average people don’t respond to leads within the first 24 hours of receiving them.

Why?

Simply because they don’t know they’ve even got a new lead.

It’s tough to continuously check your emails to see if you’ve gotten new leads while running a business. You’ve got client meetings to attend, paperwork to fill out and services to perform. But when you forget to respond to a new lead, the customer forgets about your service and moves on to another company.

So how do we fix this issue?

Set up texting to your leads immediately so that you’ve began communication with them before they have time to forget about your real estate company.

Here is how you can semi-automate texting new leads:

1) Setup an IFTTT notification that scans your email for lead notifications: Use this link to setup your email to automatically send you a text message when you receive a new lead: http://ift.tt/1T74Iad

2) Have IFTTT Text You The Body Of The Email you received from the new lead

The new lead should have entered their phone number in the body of their message.

3) Click the phone number from the IFTTT text message, and text the client’s phone number

This is the only step that is not automated. Once you receive the SMS indicating you’ve got a new lead make sure you text them immediately. This will help your business connect with leads the way they want to be connected with. Right now.

4. Produce videos to integrate into your website

Not only should you be creating value packed content on your blog, you should also consider integrating it with video. By 2019, it has been predicted that 80% of all internet traffic will be to videos. (Source: Cisco Visual Networking Index: Forecast and Methodology, 2014-2019 White Paper)

After all, companies using video enjoy 41% more web traffic from search than non-users.(Source: Slideshare.net)

So you definitely want to start producing some short videos to integrate into your blogging and sharing them on Youtube and social media! Videos are a great supplement to your written content and will help you increase your overall online exposure. In addition, it’s a great way to build trust with your leads because they get to see and hear you.

5. Have a page on your real estate website for testimonials

You’ve worked hard for your business’ reviews.

Showcase them!

In an ultra competitive field, testimonials are one way to stand out from the competition. So you should definitely be showcasing all the testimonials and reviews your business has received. Potential clients will be more inclined to contact you after reading about all the great reviews you’ve gotten. So make sure your testimonial page makes it effortless for them to contact you. Include your company phone number and a contact form on this page.

This is such an effective, yet effortless way to capture more leads and I can’t stress enough the importance of making it easy from them to contact you.

6. Have multiple calls-to-action on your website

One of the simplest ways to improve your website, yet least often applied, is to implement multiple calls-to-action on your website. A call-to-action is an instruction to your visitor that’s intended to get them to take action. Examples of this can often be seen by “Call Now”, “Find Out More”, or “Buy Now” buttons.

Call to action

The highest converting websites all have multiple, clear and consistent calls-to-action. This means you need to develop calls-to-action that give people more information in exchange for their contact info. By doing this you’ll be able to turn your blog traffic into paying customers.