If you are just about to begin an online commercial real estate marketing campaign or if you are already running one, then it is important you know that a successful SEO campaign is one concept that you can’t afford to ignore. While SEO is a very popular buzz word in online marketing, most online marketers know very little about it and hence can’t leverage the benefits of a successful SEO campaign. Even the few marketers who seem to be knowledgeable about SEO have problems executing it effectively in order to produce their desired results.
Popular search engines, like Google, rank sites according to sophisticated algorithms that are designed to figure out which sites are most relevant for certain search terms. As such, taking time and effort to ensure your site is optimized for relevant search terms will allow you to rank highly in the search engines for those terms. This is quite important because nearly every internet user relies heavily on search engine rankings.
Why you need to be on the First Page
Actually, nearly all internet users only browse the first few results once they search for a certain term. This simply means that if your site ranks on the very first page of search engine results for a given term, you will definitely get more traffic to your site. On the other hand, if your site doesn’t appear on the first or second page of search engine results, then you shouldn’t expect to get a great deal of traffic coming from people who use search engines.
Optimizing your Website
Now that you understand why search engine rankings are so important, there are chances you are wondering how you can achieve these rankings. The simplest way to optimize your site is to hire a professional SEO specialist to build a successful SEO campaign for you. Considering that the world of SEO is such a complex one and is evolving each day, it can be difficult for business owners to keep up with all of the changes in the industry, especially if they don’t have a specialty in SEO.
What do they look for?
The complex algorithms used by all popular search engines include various factors as well. Some of these factors include META tags, keyword density, media content, web traffic and inbound links.
Keyword Density simply means the number of times a certain keyword is used in content appearing on a site. The theory behind keyword density is that sites that use certain keywords are extremely relevant to those keywords. However, over use of keywords can attract penalties to a site if search engines detect that the keywords aren’t being used appropriately. As a result, it’s important to have the keywords in the content in a natural manner.
META Tags are the HTML code which search engines use when analyzing the content appearing on a site. Placing keywords in META tags can be quite beneficial in search engines but caution must be taken to ensure that irrelevant keywords aren’t placed in these tags, lest a website may end up being penalized.
Inbound Links refers to the links that are directed to your site, by other sites. While evaluating the quality of these links, search engines consider the quality of the sites that are sending out the link. This means that the websites that are providing inbound links to your site should be high ranking sites so as to get the most benefit from their links.
Finally, you should also know that the Media Content on your site can also help boost your search engine rankings. That is why SEO firms have a staff of skilled writers who can provide high quality content that is optimized for relevant keywords. That is precisely the reason why you need to hire a professional writer in case you have hired a SEO company that doesn’t provide copy-writing services. This helps ensure that your web content is valuable to search engines and visitors as well.
Awareness of the key factors at play in search engine’s algorithms already puts you ahead of the curve. Properly implementing each of these factors will help you build a successful SEO campaign and fortify your online presence. Talk to your web specialist or contact an expert to help you!