Content is King goes the saying and well deserved it is. Google has made it clear over the past few years that content would be the number 1 factor in their search algorithm.
Why?
Information is empowering. The Internet has allowed those looking for answers the ability to find it themselves. That is where content comes in to play. By creating quality content you can help inform your target audience about solutions to their problems.
How will this help my business?
Today, there is no better way to leverage your business than by implementing an effective content marketing strategy. Most people turn to the Internet when looking for answers or solving problems. Any successful business’ main goal should be to solve a problem in the market they serve.
When you commit yourself to creating quality content on a consistent basis, you start to build relationships with your readers. They invest time in reading your content. Over time, they start to feel they know you. If they keep coming back, this means they like you and the content you are sharing with them. They will start to build trust with you and your business.
What are the key qualities of creating quality content?
Timeless: Good content never gets old.
Clear: Easy to understand is always best. Don’t confuse your audience or they’ll end up looking elsewhere for advice.
Concise: You’re there to solve problems, not ramble on.
Compelling: Make it enjoyable. Captivate your readers. Get them excited.
What are some ways to share content?
Videos: Create informational videos that help your readers tackle a problem. Have an introductory video explaining who you are and what you are trying achieve.
• Estimated that video will take up 57% of consumer internet traffic for 2015
• 69% of marketing, sales and business professionals have used video marketing
• Internet users spend 88% more time on a website with video.
(Stats from: blog.hubspot.com & http://www.adeliestudios.com)
Press Release: Every once in a while your business does something special or adds something new to the mix. Let your readers and followers know.
Blog Posts: This is where the majority of your content can be shared. Tackle new ideas and problems related to your field of expertise.
Facebook Fan Page: Comment, share and have a conversation with your readers.
• Almost 1.4 billion Facebook users
• 47% of all internet users are on it
• 4.5 billion likes are generated daily
• 500 million new users sign up everyday
(Stats from: www.jeffbullas.com & www.socialmediatoday.com)
Reviews: Ask your clients if they would be willing to share their experiences working with you. This will not only help you get a better assessment of your business but will allow potential clients an opportunity to see how others feel about working with you.
To Conclude
If you’re not participating in the digital world, you’re missing out on a lot of opportunities for your business. Creating quality content helps build your brand awareness by displaying your expertise and helping the people that need you and your business most.
