Content Idea Generation
After using the methods in this video you’ll have hundreds of ideas for great content to produce. But how do you know which content is worth focusing your effort on?
Here are 5 methods we love using for content validation:
1) Google Keyword Planner
As a rule of thumb, if you’re new to blogging you should focus on creating keyword-focused content. This means you want to find keywords that have a high search volume and produce a blog article on it. You can use Google Keyword Planner to gain an understanding of the search volume for a specific keyword. You know that if there is a high search volume for a specific keyword there are definitely a lot of people interested in the topic.
Once you’ve written a few articles focused on high volume keywords you can venture out and write about different topics that you’ve found during the idea generation phase.
For these types of articles, we’ve put together premium content to show you how to validate your blog topic ideas.
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While Buzzsumo is a great way to generate content ideas it can also be used for content validation. You can see which content is performing well based on the number of shares and likes it receives.
You simply need to enter your topic into the search bar and you’ll see the top performing articles related to that topic. If there are hundreds of shares, likes, and backlinks then it is a sign that your topic is valid.
3) Email Your Current Clients
You likely have access to many of your current clients’ email addresses. Who better to ask than your target audience?
Simply send out a quick email to your clients and ask them which topic is most interesting to them. You can use Google Forms to create a survey and have them select the topic they find to be the most interesting.
4) Twitter Polls
If you have a Twitter following for your property management company you can ask your followers which topics interest them the most. You can do this by using Twitter Polls.
Create a poll with the various topics you’ve come up with and then ask your followers to vote on the topic they find the most useful.
5) Facebook Polls
Find relevant groups on Facebook (Landlord groups, real estate investing groups, etc) and create a Facebook Poll with the topics you are considering. Ask people to vote on which topic they find to be the most useful.
By implementing these methods for content idea generation and content validation you’ll be on your way to creating a successful property management blog. Creating a quality blog takes a lot of time and effort but the benefits are enormous.
If you’d like help with your company’s blogging we provide content marketing services for property management companies. Don’t hesitate to get in touch to find out how we can help you with your company’s online marketing efforts!