Let’s face it: traditional marketing methods don’t cut it anymore.
Nowadays, more and more people are using the Internet to search for rental properties and property management services.
In other words, if you want to succeed as a property manager, having an online presence is crucial.
Here’s why it’s important to establish an online presence for your property management firm.
- 1 1. Reach a greater audience and increase your client base
- 2 2. Your online reputation is extremely important
- 3 3. Your competition is already marketing online
- 4 4. Clients Expect Reputable Companies To Be Digital
- 5 5. Enhance Your Operational Efficiency
1. Reach a greater audience and increase your client base
Let’s say you’ve created a company website. With it, you can give potential tenants and homeowners all the information they need at their fingertips.
It’s important that your website looks professional, and that it lists all your properties and services. You should also make sure your website is properly optimized for search engines. This way, you can rank higher on Google, thereby increasing your chances of being found by potential clients.
Another aspect of online marketing you should focus on is social media. Platforms like Facebook, Twitter, and Pinterest can help you expand your reach. For example, you can create a Facebook page for your company and post interesting articles for real estate investors.
2. Your online reputation is extremely important
According to a recent survey, approximately 85% of people trust online reviews as much as they do recommendations from family members and friends.
When people think about what to buy, they almost always check online reviews first. As you can imagine, they follow the same thought process when looking for property management companies.
That’s why you want to focus on building up a solid online reputation. The better your reputation, the more likely clients will flock to your company, and the higher your chances of getting good reviews.
To that end, you want to have a reputation management system in place. As the name suggests, reputation management involves shaping how people perceive your company online.
One way to do this is to send out monthly emails requesting reviews from your satisfied clients. You can also create a review handout sheet, and give this handout to satisfied tenants for them to fill out.
3. Your competition is already marketing online
A simple local “property management” search will give you hundreds of results.
What does this mean for you?
It means your competition is fierce. It means that property management companies in your area have already established an online presence, and are most likely marketing their businesses online.
So, if your competition is already marketing online, then you’re lagging behind. It’s time to go digital so that potential customers can easily find your company.
Make sure you investigate your competition’s online presence. Check whether they are promoting their services in the following places:
- Real estate listing sites
- Social media platforms like Facebook, Twitter and Instagram
- Video platforms like Youtube and Vimeo
- Google Ads
Doing this will help you come up with better strategies to attract prospective clients.
4. Clients Expect Reputable Companies To Be Digital
For many investors and tenants, purchasing or renting a house can be complicated. So it’s essential to make it easy for leads and clients to get information.
For example, a potential client who wants a rental property will appreciate your website offering detailed information on that property. The information may include the property’s architecture, interior design, swimming pool, landscape, amenities, price and other details.
Also, an online presence helps potential clients reach out to you via multiple venues. For example, a potential client can easily contact you outside normal business hours via Facebook, send you an email, or fill out the contact form on your website.
5. Enhance Your Operational Efficiency
With more efficient operations, you can attract more prospective clients and enhance customer service.
For example, a lease application form on your website allows applicants to fill out and submit their application easily.
Another way to make your operations more efficient is by offering interactive web solutions. For example, online rental payment options and online account access allow your clients to pay rent with a single click.
Don’t be left out of property management’s digital revolution!
The property management industry is shifting. Marketing online is now essential to competing in your local market. If you haven’t perfected your online marketing yet, you’re losing valuable leads to your competition.
Remember that going digital will not just bring in new business. It will also save you time and money so you will be able to focus on the things that matter most.Want Help With Your Online Marketing? Contact Us Today.