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As a property manager running a residential or commercial property management company, establishing your online presence is crucial.
Truth be told – traditional property marketing avenues are gradually losing their effectiveness.

Nowadays, tenants and investors are using the internet to search for rental properties and property management services. Internet search is now playing a vital role in the search for a property manager.

In fact, establishing an online presence is no longer an advantage for many businesses – it’s a necessity.

Here’s why it’s important for you to establish an online presence for your property management firm.

1. Reach a greater audience and increase your client base

One of the main benefits of establishing an online presence for your property management company is the ability to reach a greater audience and increase your client base.

Let’s say you have created a company website. You now have the ability to use your website as a marketing platform.

Potential tenants and homeowners looking for rental properties and property management services will get the information they want from your site.

It’s important that you have a professional site that lists all your properties and services. You should also make sure your website is properly optimized for search engines. This will bring in property management clients without the need for constant outreach.

Using social media networks is another area you should focus us on. Platforms like Facebook, Twitter, and Pinterest can help you expand your reach and significantly increase your client base. You can create a Facebook page for your company and post interesting articles for real estate investors.


2. Your online reputation is extremely important

According to a recent survey,  approximately 85% of people trust online reviews as much as they do recommendations from family members or friends.

People trust reviews

When people make a buying decision they almost always look online for reviews. This is no different when they’re searching for a property management company.

It’s important to focus on building up a solid online reputation. This will lead to a higher conversion rate of your prospects.

You need to make an effort to have a reputation management system in place. It should be part of your company’s operations.

One way to do this is by sending out monthly emails requesting reviews from your satisfied clients. You should also create a review handout sheet. You can give this handout out to all of your satisfied tenants.


3. Your competition is already marketing online

A simple local “property management” search will give you hundreds of results.

What does this mean for you?

It means that competition is fierce in the property management industry. It also means that property management companies in your area have already established an online presence, and are most likely marketing their businesses online.

So, if your competition is already marketing online, then you’re lagging behind. It’s time to go digital so that potential customers can easily find your company.

Make a point of investigating your competition’s online presence. Check whether they are promoting their services in the following places:

  • Real estate listing sites
  • Social media platforms like Facebook, Twitter, and Instagram
  • Video platforms like Youtube and Vimeo
  • Google Ads
  • First page of Google (this would be SEO)

This will help you come up with better strategies to attract prospective clients.


4. Clients Expect Reputable Companies To Be Digital

For many investors and tenants, the process of purchasing or renting a house can be complicated. So it’s essential to make it easy for leads and clients to get information as easily as possible.

Real Estate Firms Have Websites

For example, a potential client looking to rent a new home will appreciate being able to go to your website and obtain every single detail about the home. This may include the design of the home (include pictures), interior, availability of a swimming pool, pictures of the landscape, security of the neighborhood, availability of amenities, price, including other details.

Also, having an online presence provides potential clients with multiple ways to get in touch with you. For example, a potential client outside of your normal business hours can easily reach out to you via Facebook, send you an email, or fill out the contact form on your website.


5. Enhance Your Operational Efficiency

One of the benefits of going digital is that it can greatly enhance your operations. This will attract more prospective clients and enhance customer service.

For example, you can put up a lease application form on your website. This will allow applicants to fill out and submit their application. You can also list all the available properties on your website, including photos, property descriptions, and price.

Providing access to this kind of information can be convenient for both you and your potential clients.

Another way to make your operations much more efficient is by offering interactive web solutions like online rental payment options and online account access. Your clients should be able to pay rent in just a single click.

Overall, going digital is a great way to make operations much more efficient and a good opportunity to save time and money.


Don’t be left out of property management’s digital revolution!


The property management industry is shifting. Marketing online is now a necessity to compete in your local market. If you haven’t yet perfected your online marketing, you are losing valuable leads to your competition.

Remember that going digital will not just bring in new business. It will also save you time and money so you will be able to focus on other important things.

Want Help With Your Online Marketing? Contact Us Today.